04 / CITYMAX - RAMADAN COMMUNITY ACTIVATION
04 / CITYMAX - RAMADAN COMMUNITY ACTIVATION
52,500 moments of generosity
52,500 moments of generosity
A simple gesture. A stronger community.
A simple gesture. A stronger community.
7
Hotels
7 Hotels
30
Days
30 Days
THE CHALLENGE
THE CHALLENGE
Strengthen Citymax’s connection with
communities around its hotels during Ramadan.
Strengthen Citymax’s connection with communities
around its hotels during Ramadan.
THE IDEA
THE IDEA
Give where people need it most.
A useful daily gesture for delivery drivers, nearby workers and local communities.
Give where people need it most.
A useful daily gesture for delivery drivers, nearby workers and local communities.
MAKING IT HAPPEN
MAKING IT HAPPEN
250
PACKS
250
PACKS
X
X
7
HOTELS
7
HOTELS
X
X
30
DAYS
30
DAYS
=
=
52,500
MOMENTS
52,500
MOMENTS
Preparing sealed water and
cold drinks at each hotel.
Preparing sealed water and cold drinks at each hotel.
Handing packs to delivery drivers
and nearby workers.
Handing packs to delivery drivers and
nearby workers.
Daily distribution at all seven
Citymax hotels.
Daily distribution at all seven Citymax hotels.
A daily act, repeated at scale.
A daily act,
repeated at scale.
Project attribution
This work was completed in a previous client-side role and is shown as evidence of experience brought to 30TEN. Delivery involved hotel teams and other project partners. Brand names and campaign assets remain the property of their respective owners.
Project attribution
This work was completed in a previous client-side role and is shown as evidence of experience brought to 30TEN. Delivery involved hotel teams and other project partners. Brand names and campaign assets remain the property of their respective owners.